HOMO CONSUMENS IN THE SOCIETY OF THE (MEDIA) SPECTACLE

Abstract

This paper considers the concept of homo consumens in the context of today’s society of the (media) spectacle, from a communicological-sociological point of view. The paper takes the studies and the theories of Erich Fromm and Zygmunt Bauman on the consumer and the consumer society as a starting point and connects them with Debord’s  society of the spectacle, and takes into account Baudrillard’s simulacrum and simulation and Castell’s network society, considering the relation between man and the media and media content today. Namely, this paper also looks at the theories of DeFleur, as well as the Uses and gratification theory in the era of digital communication, in a time of technological expansion, and also a time of spectacle and sensationalism, alienation and constant consumption of things, ideas, content, media, time…